WHAT IS A FASHION PHOTOGRAPHER?
A fashion photographer is an expert in style and image playing an important role for a successful collection, someone able to enhance the peculiar style of a fashion line, from the runway show to the advertising campaign.
This profession requires not only specific competences but also a very marked aestethic inclnation and talent, in order to understand and absorbe the most innovative concepts.
The fashion photographer works for fashion shows, advertising campaigns, fashion publishing and events. He produces loo books, institutional and product images; he’s also a research consultant, expert in fashion photography trends. He works as a free lance or in companies that take advantage of his professional skills to anticipate future fashion trends.
He is an expert in still life and shooting techniques for fashion shows, he collaborates with fashion designers and top managers in order to promote concepts and brand image.
He also collaborates with model agencies for photo shootings. He realizes his own projects to be proposed to fashion magazines and companies, he develops critical-operative skills aimed at promoting, organizing and realizing photo exhibitions.
Fashion photography is certainly one of the most intriguing branches of the photography and communication field, requiring technical competences, commercial skills and most of all, creativity.
The workshops are divided in two parts:
Basic Training, aimed at providing a wide knowledge of the fashion system, communication and the world of photography, with a particular emphasis on fashion photography and the main instruments of marketing and commercial analysis, in order to develop creative capacities and sensitivity.
Technical Training, aimed at providing a solid photography background, with specific empahsis on fashion photography, following the latest international trends. The goal is to develop a personal language by projecting and puttig in practice ideas that will become future trends.
Also:
Different kinds of fashion photographers
Commercial – glamour – fashion – beauty
Fashion photographers – National & international agencies
Fashion Shows
Portrais
Documentaries
Fotoshoot studio
Lookbook
Nature
Beauty
Showroom
Still life
Production & post production
Fashion photography: photo set, gli actors, instruments, tecniques, languages and styles
Practical sessions of studio/on location/runways photo shoots with models
Project study: creating a story board
Shooting Techniques: evolution of shooting techniques, methodology, lighting techniques
Digital Systems: photography and computers – Apple systems and iWork , Aperture & Photoshop applications – Creative Postproduction , editing, organization and presentation of digital portfolios
Critics and stylistic development: elements of photograpic projects– Creating Ia style for a personal portfolio
